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Reuben Swartz
Fun "Anti-CRM" for Solo Consultants Who Hate "Selling" but Love Serving Clients. Putting the "relationship" back in CRM, encouraging conversations, referrals, flawless follow-up, lead magnets, and proposal automation.
Reuben Swartz is a prominent figure in the sales and consulting space, known as the Chief Nerd at Sales for Nerds and the founder of Mimiran, which he describes as the "anti-CRM" tailored for independent consultants who prefer serving clients over traditional selling methods. His work focuses on streamlining the sales process to help businesses convert web visitors into leads and ultimately into closed deals.12
Swartz has a background in computer science and software engineering, which he transitioned into sales and marketing consulting for Fortune 500 companies. His mission revolves around empowering independent consultants to leverage their skills effectively, emphasizing teaching over traditional marketing tactics and fostering genuine connections rather than merely networking.12
He has been actively involved in the sales community since October 2016, hosting the Sales for Nerds podcast, where he discusses various aspects of sales, including effective communication and positioning strategies.12 Swartz is also a Princeton University alumnus, graduating in 1997.2
