Reuben Nguyo

Reuben Nguyo is an accomplished professional in the field of market research with vast experience in retail operations, technology, and new market entry across Africa. Nguyo holds a Postgraduate Diploma in Human Resource Management from Kenya Institute of Management and a BA in Sociology from the University of Nairobi.

Nguyo has worked at Ipsos, a market research firm in various positions ranging from Head of Retail Operations - SSA to Senior Research Manager - Technology. In his role as SRM - Retail Coordinator (Pan Africa), he was responsible for coordinating retail projects across Ipsos Pan Africa offices ensuring that they were delivered on time and within budget. Before joining Ipsos, Nguyo worked at JTI, where he served as Market Information Manager for Tanzania.

Reuben Nguyo's experience in market research has earned him a reputation as dependable and organised, with excellent analytical skills. He is passionate about technology and its role in market research and has a keen interest in using data to inform business decisions.