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Reuben Herzl
Video Strategist and Documentary Producer — Tell stories that raise more money and move your mission forward.
Reuben Herzl is the founder and producer of Groundmaking, a video production studio based in San Diego, California, that specializes in helping nonprofits tell impactful stories.12 Established in 2017, Groundmaking focuses on creating videos that raise funds and advance the missions of nonprofit organizations.4
Background and Career
Reuben Herzl was born and raised in San Diego.2 His career path has been diverse, spanning various fields including architecture, design, and technology before ultimately transitioning into filmmaking.1 This non-traditional route to video production has given him a unique perspective and approach to storytelling.
Expertise and Services
As a video strategist and documentary producer, Reuben has over seven years of experience serving the nonprofit sector.13 His work involves:
- Video production
- Video strategy consultations
- Educational services
Reuben's approach emphasizes the importance of asking fundamental questions to create effective stories, such as identifying the audience, goals, and the core purpose of each narrative.1
Company Philosophy
Groundmaking, under Reuben's leadership, focuses on:
- Documenting human experiences
- Capturing inspiring moments
- Creating content that motivates viewers to think, feel, and take action
The company's mission is to help nonprofits tell stories that not only raise more money but also propel their missions forward.1
Reuben Herzl's unique background and dedication to nonprofit storytelling have positioned him as a valuable resource in the field of video production for social good. His work continues to help organizations share their messages and make a positive impact through the power of visual storytelling.
