Reuben Herzl

Video Strategist and Documentary Producer — Tell stories that raise more money and move your mission forward.

Reuben Herzl, from San Diego, California, is the founder and producer at Groundmaking, specializing in video production and strategy for nonprofits.

He has a diverse background, from being an architect in training to serving as a tech start-up chief creative officer before transitioning to his current role in video production.

Reuben is an ultra-trail runner and enjoys exploring islands with deadly volcanoes like Iceland and Japan. He is a dedicated father, husband, and a graduate of Yale University.

His notable clients include The Trust for Public Land, Carlsbad Educational Foundation, and San Diego Regional Center, among others. Reuben has a passion for helping nonprofits tell their stories.

Reuben Herzl is an accomplished speaker, having presented at prestigious events like The New York Times 'Cities for Tomorrow' conference and the Nonprofit Storytelling Conference.

He holds a Master of Architecture from Yale University, a Bachelor's degree in International Economics from UC San Diego, and has studied at various universities around the world.

Previously, Reuben has worked in roles such as Founder and Producer at Groundmaking, Video Editor at Givewith, and Co-Founder and Chief Creative Officer at Aclima, Inc., showcasing his diverse skill set.

To see his work or collaborate, visit www.groundmaking.com or contact him at reuben@groundmaking.com.