Reshmi Vadakel

Reshmi Vadakel is a Strategic Business and Marketing leader with over 15 years of experience in product and marketing leadership, holding an MBA from Duke University specialized in Marketing and Strategy.

With a proven track record in go-to-market strategy development and successful outcomes in retail, high tech, and federal government sectors, Reshmi is known for her innovative thinking, analytical problem-solving skills, and passion for marketing, always focused on delivering top-tier product experiences to consumers.

Her expertise lies in leveraging market insights, leading high-performing teams, implementing global initiatives, launching multi-channel campaigns, and conducting competitive analysis.

Reshmi excels in dynamic environments, showcasing a blend of big-picture thinking and attention to detail. She thrives on challenges and is in a constant state of learning to fuel her growth and adaptability.

Reshmi's specialties include E-commerce, Consumer Internet, Project Management, Product Marketing, Multichannel Marketing, Customer Acquisition Marketing, Customer Loyalty Programs, Email Marketing, Customer Analytics, Customer Segmentation, Test Design, and Marketing Automation Systems.

Her educational background includes a Master of Business Administration with a concentration in Marketing and Strategy from Duke University and a study abroad program focused on International Luxury Brand Management from ESSEC Business School in Paris, France.

Throughout her career, Reshmi has held significant positions such as Head of Product Marketing, Customer Journey, and Global Participation at Twitter, and roles at Walmart eCommerce, eBay, IBM Global Services, and Booz Allen Hamilton.

Reshmi Vadakel's versatile professional background and expertise make her a valuable asset in driving business growth, shaping marketing strategies, and creating exceptional customer experiences.