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Rennie Freer
Helping organisations grow through compelling communications and engaging customers
Professional Background
Rennie Freer is a seasoned senior marketing professional who brings over 15 years of strategic communications experience to the table. With a robust background in both ASX and private equity firms, Rennie has developed a reputation for crafting innovative marketing solutions that yield measurable results in alignment with short and long-term business goals. His diverse industry experience spans retail, FMCG (Fast-Moving Consumer Goods), automotive, publishing, finance, and fashion apparel, showcasing his versatility and adaptability in dynamic market environments.
Throughout his career, Rennie has demonstrated exceptional leadership skills, managing large teams of up to 72 members. His expertise in comprehensive people management includes the ability to recruit, develop, and retain high-performance, cross-functional teams. As a dynamic leader, he understands the importance of delivering on customer needs while balancing sales objectives and maximizing customer lifetime value.
Rennie's commercial acumen extends to effective financial management with accountability for budgets exceeding $100 million. He excels in category portfolio management and integrated communications across both traditional and emerging digital media channels. His skills encompass not only visual merchandising and external store design but also ecommerce management, user optimization, and ongoing trade initiatives. By effectively overseeing the end-to-end customer experience management, he ensures that every touchpoint reflects a commitment to excellence and resonates with the target audience.
Education and Achievements
Rennie Freer has invested in his education to bolster his marketing expertise and strategic vision. He has studied Designing and Executing Strategy at the prestigious Harvard Business School, which has equipped him with advanced skills in strategic thinking and decision-making. Additionally, he has completed a Certificate in Direct Marketing from the Australian Direct Marketing Association, enhancing his understanding of targeted marketing strategies.
His academic background is complemented by formal studies at St. Michaels Grammar, along with the MAICD Company Directors Course at the Australian Institute of Company Directors, where he further solidified his leadership capabilities and governance knowledge. Holding a Bachelor of Marketing from RMIT University, where he achieved High Distinction, Rennie's educational achievements underpin his practical knowledge with a solid theoretical foundation.
Notable Work Experience
Rennie's career is marked by prestigious roles across various leading organizations. As the General Manager of Marketing and Customer Experience at Super Amart, he was instrumental in driving customer-centric strategies that led to enhanced brand loyalty and profitability. In his capacity as General Manager Marketing at Super Amart, he sharpened his skills in executing marketing campaigns that effectively resonate with customers.
Before his tenure at Super Amart, Rennie was a key player at Target Australia Pty Ltd. He held multiple senior positions, including Head of Campaigns, Events, and Store Marketing, where he was pivotal in orchestrating impactful marketing initiatives. As Acting General Manager Marketing and National Marketing Manager at Target, his strategic insights contributed significantly to elevating the brand's market presence.
Earlier in his career, Rennie honed his agency experience as a Senior Account Director at The Campaign Palace and as an Account Director at J Walter Thompson. These roles provided him with a strong foundation in client management and integrated marketing strategies, enabling him to understand both client and agency perspectives effectively.
Conclusion
Rennie Freer's extensive experience, coupled with his passion for understanding customer needs and driving business success through innovative marketing, positions him as a leader in the marketing domain. With a well-rounded background in both strategic and operational marketing, he continues to make impactful contributions to business growth and enhanced customer experiences. Renowned for his ability to develop engaging communications and implement solutions that yield measurable results, Rennie Freer is a name synonymous with excellence in marketing and strategic communications.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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