Renee Fry

Renee Fry is the Co-Founder and CEO of Gentreo, a company that provides affordable and accessible estate planning software solutions.12 Here are some key details about Renee Fry:

Background and Education

• Graduate of Harvard Business School with an MBA1
• Graduated with honors from Pennsylvania State University1

Professional Experience

• Founded Gentreo in 2018 with her sister Julie Fry12
• Previously served in the Massachusetts government cabinet as head of Business and Technology under Mitt Romney12
• Has experience leading and helping start multiple companies2
• Worked as CEO of Sustainable Manufacturing Co. from 2015-20175
• Held a leadership role at Philips Lighting NA Headquarters from 2009-20115

Gentreo

Gentreo is a fintech company that provides online estate planning tools.3 The company's mission is to make estate planning accessible and affordable for everyone, not just the wealthy.12 Some key points about Gentreo:

• Offers state-specific document creation, secure storage, and sharing capabilities1
• Provides additional services like estate planning coaching and legal reviews1
• Aims to help 10 million Americans protect their assets and choices through proper estate planning2

Motivation and Vision

Renee Fry was motivated to start Gentreo after experiencing the high costs of traditional estate planning firsthand. She and her sister saw an opportunity to use technology to make the process more affordable and accessible.3 Fry believes that estate planning is crucial for everyone, not just the wealthy, and is passionate about helping families protect themselves and their assets.24