Institut français du Royaume-Uni

Johannes Gutenberg-Universität Mainz

Jules-Verne Oberschule

Sales & Marketing Enablement Leader • Social Selling Expert & Trainer • Speaker • Entrepreneur

Leading the Sales Readiness efforts in the Online Sales Organisation for Linkedin's Marketing Solutions in APAC. Driving impact by partnering closely with senior stakeholders across the region. Emphasizing diversity, inclusion and belonging - anticipating and working towards the need of different cultures and backgrounds. Creating and facilitating engaging training from e-learning in Mindtickle to large scale workshops (or VILT during CoVid-19). Executing audio, video and content production in Adobe Creative Cloud and MSFT Office 360. Built out an APAC focus learning hub in SharePoint to provide on-demand learning information and visibility into upcoming events, preparing the business for a more integrated future with tools such as Gong, Guru and Salesloft. Working towards Content streamlining and Marketing, Sales and Readiness alignment. Drove APAC Cross LOB Sales Readiness team to adopt MSFT Teams and SharePoint best practice and rolled out a cross line-of-business Manager Coaching Program via Mindtickle. Created cross LoB training calendar in smartsheet that has been adopted globally with automation workflows to reduce cumbersome intake processes to a minimum. Supporting different Teams in change management from tools and technology to mindset change embracing smarter and glocal working.

LinkedIn

Head of Sales Readiness - Marketing Solutions Online Sales APAC

Leading the Sales & Marketing Enablement efforts under the Sales Operations organisation within Getty Images. Overseeing the transition from MS Dynamics CRM to Salesforce looking after Sales Enablement and Marketing Integrations, Predictive content logic (content served based on sales needs). Integration with Machine learning and AI software (Seismic) and aligning with consumer behavior tracked data (Eloqua, Mintigo, D&B, LinkedIn) Roll out of complete Sales Content distribution solution after building POC in house working with vendors to meet and exceed expectations.Implementing GDPR guidelines into Sales Tools and enabling process for easy customer service handling. Aligning the Marketing, Demand Generation, Enterprise Reporting and Sales Operations Departments to reach Sales and adoption KPI’s put in place by the Executive team to hit company growth goals, streamlining how teams work to close gaps.Actively training hundreds of Sales Reps on Sales process/ methodology/ Customer outreach/ mass mail and automation increasing the sales effectiveness as well as training Marketers on technologies (Eloqua, Seismic, Salesforce) and making sure Marketing and Sales understand each other.Responsible for the Social Selling Strategy, roll out, integration and training.

Getty Images

Head of Sales & Marketing Enablement

As part of the global Sales Enablement team, I am responsible for maximizing the productivity and effectiveness of the sales force by facilitating their knowledge of tools such as but not limited to Eloqua for Sales/Marketing, LinkedIn, Visme, and Microsoft Dynamics CRM. I am responsible for effectively managing these tools and budgets and make sure that Sales can utilize these fully by focusing on developing best in class sales training and education. Working closely with Marketing, Learning and Development, Sales Operations and Sales, my job is to ensure all messaging, materials, campaigns and launches are aligned across all functions and stakeholders. I am a highly motivated, detail-oriented person who understands what makes Getty Images the leading provider of digital media, the challenges and opportunities. I am passionate about enabling the sales organization and always want to see the impact of results, I am a key person to help the company hit revenue goals and have an important impact within the company and the sales force of 500+ people I look after.My Key Responsibilities•	Owning communication and logistical strategy for sales communications such as emails, inMails and presentations•	Lead the design, development, effectiveness, and continuous improvement of these tools and assets•	Managing monthly updates to sales and marketing with market research, product updates and reporting•	Manage the Sales team onboarding program with support of L&D and Sales Ops, ensuring new team members quickly achieve performance objectives•	Managing the Internal section of the knowledgebase library(FAQ) in partnership with L&D and Sales Ops•	Determine training needs of all sales staff by observing sales encounters, studying sales results reports, and conferring with Sales Managers.•	Measuring ROI against key KPIs and report back to the wider business via a monthly dashboardand much more.

Sales Enablement Manager

The Sales Enablement Society is a volunteer organization founded in January 2016, by a diverse group of like-minded sales and marketing professionals. The society's goal is to better define the sales enablement functions and roles that currently exist within organizations, and ultimately solve the vast disparities that exist in the profession today. The SES's overall mission identifies best practices for successful outcomes, clarifies the operations for the sales enablement business, and develops the criteria for sales enablement roles within successful organizations.

Sales Enablement Society

Member

Freeguide was a free to use travel and event-guide that helps venues and events to reach and engage with a new audience. Freeguide was acquired and integrated prior to launch into Timeout Inc.

freeguide

Founder

Responsible for strategy, measurement and thoughtful analysis of regional marketing activities on sales pipeline revenue and sales cycle length. Leading the development and execution of fact-based reporting and analysis used to enhance decision-making across Getty Images. Identifying meaningful trends and patterns that impact strategic decisions and future marketing investments. Providing a strong link between Sales and Marketing by training sales among others on CRM (Microsoft Dynamics CRM) and Marketing automation (Eloqua Engage, Profiler, Lead Scoring).Overseeing and responsible for a $200K+ budget for Getty Images investment in Sales Tools like Eloqua, LinkedIn  and SlideRocket. Combining modern “Social Selling” techniques with a true understanding of how a customer’s mind works based on behaviour and demographic analysis. Helping sales to identify psychological barriers and give them the tools to overcome these.Trained 400+ Sales Representatives mostly in person in 9 different offices across Europe, United Arab Emirates, Japan and Asia-pacific in 1:1 or 1:2 sessions on how to identify patterns in client and prospect behaviour, how to react, write, talk, call, investigate, up-sell or cross-sell based on certain sales scenarios so sales can connect at a deeper level and close more sales. Trained Marketing on Sales needs so a better alignment was possible besides working as an Eloqua Master and giving support to regional Marketing needs as go to person if help is needed.Working on Lead Generation via Lead Scoring through custom build programs in Eloqua, looking after data quality and fulfilling legal requirements on customer data handling.Supporting Regional marketers with solutions on Eloqua issues in building Campaigns, Landing-pages, Forms and custom programs in Program builder in combination to lead scoring.

Marketing Coordinator, Sales & Marketing Trainer

Managing the volume and status of leads driven to the CRM system, including the volume and timing for future leads across Europe.Communicate with sales to provide background information on campaigns and ensure they have all the available tools and support.Partner with sales on targets and goals and support those goals including; cross sell, up sell, new business, reactivation and renewal in liaise with central and regional marketing.

Marketing Coordinator - Lead Generation

Developing and consolidating strong client relationships, at all levels, leveraging Getty's proven content and understanding of clients business needs. Build client trust and extend and expand the account relationship and regularly exceeding sales targets.

Regional Sales GLR & UKI  -  German/English

The CPG was a creative advertising Agency specialized in Guerrilla Marketing. The company was sold and Integrated into the argonauten G2 Network Agency group in mid 2012. The Creative people group was responsible for Guerrilla Marketing campaigns for companies such as Mercedes-Benz and Volkswagen.

CREATIVE PEOPLE GROUP

Owner

Responsible for producing innovative ideas for the visual elements of advertising campaigns in automotive. Creation of Campaigns for brands like Honda, BMW and Volvo.

Helicopter Group GmbH

Art Director

17 times Award winning Graphic Designer specialized in Automotive, Media & Entertainment, IT and Financial Services. Creation of Stunning 2D and 3D artwork, Conceptional work of TV Spots and guiding in Production.I am Freelance Graphic Designer for more then 10 years, it's my passion to create and work on great projects. Over the years I have won multiple awards and sold great concepts to great clients.To see some of my public works, look at my contest Profile on Jovoto a Creative Crowd-sourcing Platform.

René Hefner

René Hefner