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Renata Lamarco
Diretora de Marketing Bloomin Brands - Outback Brasil e Abbraccio
Renata Lamarco is a seasoned Marketing & Advertising professional with a rich background in renowned companies and communication agencies.
Her expertise lies in the retail sector, particularly in specialty restaurant chains and the food service industry, with a focus on branding, sales & marketing planning, product innovation, communication & advertising strategy, digital marketing, media, market research, events, and trade execution.
Renata is known for being a hands-on, results-oriented creative specialist with a keen flair for people management.
She has pursued education in Marketing and Advertising, including specialized studies in Avaliação de Resultados em Marketing (ROI) at Escola Superior de Propaganda e Marketing, a BA in Marketing and Advertising from Fundação Armando Alvares Penteado, and an Integrated Marketing Certificate from the University of Chicago.
In her impressive career journey, Renata Lamarco has held key positions such as Marketing & Sales Director at Outback Steakhouse Brasil, Senior Marketing Manager, Marketing Manager, Account Manager at Creata, Account Executive at F/Nazca Saatchi & Saatchi, and Account Assistant at Leo Burnett.
Her diverse roles have equipped her with a broad skill set and a deep understanding of various facets of the marketing and advertising domain.
