Remy Jauffret

Remy Jauffret is a Partner and Managing Director at IDEO, based in Shanghai. He specializes in human-centered design, working with both multinational and Chinese organizations across various industries to drive growth and develop innovation capabilities. His approach emphasizes storytelling to enhance business strategies, making them more relatable and actionable.134

Jauffret focuses on cultivating a culture of craft and content excellence within IDEO, aiming to develop designers into effective design leaders. His work involves a collaborative, embedded approach with clients, allowing for agile project execution and deeper understanding of client cultures and operational realities.23 This methodology has evolved over the years, shifting from traditional project-based engagements to more integrated partnerships that foster innovation and trust.2