Reid Jackson

Reid Jackson is the Vice President of Innovation & Partnerships at GS1 US, based in Charlotte, North Carolina.1 He has been in this role since January 2021, accumulating over 3 years of experience in this position.1

Background and Education

Reid holds a Bachelor of Science degree in Environmental Science from Rutgers University, which he obtained between 1990 and 1994.1

Professional Philosophy

Reid is passionate about leveraging technology to improve the world. He believes we are currently experiencing a Data Revolution driven by emerging technologies such as 5G, Artificial Intelligence, Machine Learning, IoT, and Quantum Computing.1

Career Approach

Throughout his career, Reid has learned to:

1. Avoid implementing new technology solely for its novelty
2. Ask more questions
3. Leverage existing resources effectively
4. Implement the right technology at the appropriate time and place

He values both successes and failures as learning experiences that have enhanced his ability to help customers achieve their desired business outcomes.1

Personal Perspective

Reid emphasizes the importance of continuous evolution and learning in the industry. He acknowledges that failures often provide the most valuable lessons and contribute to professional growth.1