Reggie James

Reggie James

Reggie James is a founder, CEO, designer, and collective member at Baukunst, a company that advances the art of building companies at the frontiers of technology and design.24

Background

• Reggie James is the CEO and co-founder of Eternal, a company that powers artists.2
• He previously worked at Dreams Media, JUMP Bikes (acquired by Uber), and founded SUSHI.2
• James was a partner at Rough Draft Ventures at the University of Pennsylvania.2
• He graduated from the Wharton School at the University of Pennsylvania with a self-designed major in Strategy & Behavior in Product Design and Venture Capital.2

Obsession with Marshall McLuhan

Reggie James is deeply fascinated by the work of media theorist Marshall McLuhan. He believes that McLuhan's core theory, that a society is inevitably shaped by the technology that surrounds it, continues to prove its relevance today.1

James has researched McLuhan extensively, to the point where McLuhan's own grandson, Andrew McLuhan (also a media theorist), deemed him "an official grandson of Marshall McLuhan".1

Importance of Storytelling

Reggie James believes that storytelling is an important part of advancing the art of building companies. At Baukunst, he advocates for documenting the early days of company building, including origin stories, environments, founding teams, and work in progress.3

By sharing what's working and what isn't, James believes the collective can raise the craft of company building, celebrate success, and support each other when things don't go as planned.3