Reff Cheng

Reff Cheng is a highly accomplished strategy and business development leader with a strong background in analytical, entrepreneurial, and product strategy, bringing over 20 years of experience to the table.

Specializing in industries like Contextual Geo Enabled Services, Connected Vehicle Services, Automotive Tech, IoT, Fleet Management, and more, Reff has a proven track record of creating long-term value with strategic partners through innovative approaches.

His functional expertise spans across strategy, business development, partnerships, innovation, and management consulting, with skills in strategic planning, market assessments, and profit improvement.

Reff holds a Kellogg MBA from Northwestern University and a Bachelor of Science (BS) from the University of California, Los Angeles, showcasing his commitment to continuous learning and academic achievement.

Notable organizations Reff has been associated with include Amazon as part of the Alexa Automotive team, LG Electronics, AAA Northern California, Nevada & Utah, A3Ventures, HERE Technologies, and Nokia Maps, where he held various strategic and business development roles.

Prior to these roles, Reff also gained experience at top-tier firms like The Boston Consulting Group (BCG) and AT&T, demonstrating his versatility and ability to excel in diverse environments.

His expertise extends to areas such as Geospatial technology, Automated Driving, Sensor Data, Augmented Reality (AR), Internet of Things (IoT), and more, making him a well-rounded professional in the field of business strategy and development.