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Reese Spykerman
Copywriter | Marketing Strategist with 20+ years of digital marketing experience
Reese Spykerman is the founder and Chief Executive Officer of Design by Reese, a company specializing in e-commerce website design and conversion optimization. As an expert in her field, Reese combines her skills in design, content marketing, and conversion strategies to help e-commerce businesses scale their operations.12
Professional Background
Reese's professional journey is marked by a diverse set of experiences that contribute to her expertise in e-commerce:
Former Journalist:: Before focusing on design and e-commerce, Reese had a background in journalism, which likely contributes to her content creation skills.2
E-commerce Conversion Expert:: Reese has established herself as an authority in e-commerce website conversion, helping founders scale their businesses to multiple six-figure revenues.15
Website Designer:: She is known for her "rockstar" design skills, which she combines with her copywriting abilities to create effective e-commerce websites.2
Services and Expertise
Reese's company, Design by Reese, offers a range of services tailored to e-commerce businesses:
- Website conversion optimization
- Content marketing strategies
- E-commerce website design
- Brand strategy consulting
Her approach is described as a "better-than-Diet-Pepsi combo of website conversion and content marketing magic," highlighting her unique blend of skills.1
Additional Roles and Contributions
Beyond her primary role at Design by Reese, Reese has taken on other professional responsibilities:
Director of Brand Strategy & Creative:: In 2023, Reese joined Cosmetic Skin & Laser Center in this capacity, having previously served as their consultant for branding decisions.3
Podcast Guest and Speaker:: Reese has been featured on podcasts discussing e-commerce strategies, such as finding hidden revenue opportunities in online shops.5
Personal Insights
While much of the available information focuses on Reese's professional life, there are a few personal details that provide insight into her character:
- Reese has faced health challenges that have influenced her approach to work and life, leading her to develop strategies for managing stress and thriving despite difficulties.4
- She has created free resources to help others manage stress, indicating a commitment to sharing her knowledge and supporting her community.4
Reese Spykerman's LinkedIn username is designbyreese, which aligns with her company name and professional brand. Her multifaceted background in journalism, design, and e-commerce has positioned her as a respected figure in the field of e-commerce website optimization and business growth.