Reed McCord

Reed McCord

Reed McCord is the Founder and CEO of First Bite, a software platform providing market intelligence and CRM tools for CPG brands selling into foodservice.12 He previously held various leadership roles at Impossible Foods, including VP of Business Operations, Strategy and Analytics, VP of BizOps and Strategy, and Chief of Staff to the CEO.2

Key Points

• Founded First Bite in August 2022 to help food manufacturers navigate the foodservice channel23
• Raised a $2 million seed round led by Bread & Butter Ventures to expand First Bite's data platform3
• First Bite uses online menus, reviews, social media data, and other information to provide market data on every restaurant location in the country3
• Aims to make the foodservice channel more efficient by providing data and tools to CPG brands3
• Grew First Bite from a team of 5 to 9-10 full-time employees within the first year3
• Studied Global Business and Spanish at the University of Redlands2

Reed McCord's experience at Impossible Foods, where he helped scale the business, exposed him to inefficiencies in the foodservice channel.3 This inspired him to found First Bite to bring transparency and efficiency to this market through data and technology.3