Rebecka Lundgren

Rebecka Lundgren is a Product Manager at Dun & Bradstreet, where she focuses on leveraging data-driven strategies to enhance decision-making processes for businesses. In her role, she emphasizes the importance of starting from the ground up when implementing data-driven practices, advocating for a culture of experimentation and learning from mistakes rather than striving for perfection from the outset. Lundgren believes that organizations must balance technology with human insight, trust, and ethics to navigate the complexities of data utilization effectively.1

Lundgren's educational background includes studies at Stockholm University, which has equipped her with the necessary skills to manage product strategies effectively in a competitive market. She is known for her insights on how companies can utilize data to improve growth and innovation, highlighting that businesses not adopting data-driven approaches may struggle to survive in the future.12

Her professional philosophy underscores that data and analysis should serve as tools to solve specific business problems rather than being valued for their own sake. This perspective is crucial as companies aim to enhance their operational efficiency and customer retention through informed decision-making.1