Rebecca Frsa

Rebecca Taylor FRSA is a seasoned strategist, educator, and writer with over twenty years of experience in the arts & culture sector, holding leadership positions at esteemed institutions such as MoMA PS1, The Museum of Modern Art (MoMA), The J. Paul Getty Trust, and The Museum of Contemporary Art, Los Angeles (MOCA).

She leverages her wealth of expertise to provide strategic guidance to a diverse range of clients including museums, galleries, art fairs, and luxury brands during these challenging times, conducting brand audits and delivering tailored solutions to address their unique challenges and achieve both short and long-term objectives efficiently.

Formerly the EVP of FITZ & CO, Rebecca directed global strategies and spearheaded international campaigns for notable clients such as Art Basel, BMW Group Culture, and the Smithsonian's National Portrait Gallery. Her consultancy now focuses on advising organizations on major strategic issues.

Rebecca is a Fellow of the Royal Society for the Arts, a Faculty Lecturer at Christie's Contemporary Art Business Program, and a sought-after speaker at international conferences worldwide. She has also contributed to platforms like Khan Academy's SmartHistory and the Huffington Post.

Currently, Rebecca is pioneering a new pedagogical framework that integrates aesthetic experiences for Human Flourishing. She is a part of the Technical Working Group at the National Endowment for the Arts Research Lab, collaborating with the University of Pennsylvania and the Philadelphia Museum of Art.