Rebecca Robins

Rebecca Robins is a prominent figure in the branding and marketing industry, currently serving as the Global Chief Learning and Culture Officer at Interbrand, a role she has held since April 2018. Based in London, she leads the Global Luxury Practice and oversees global business intelligence initiatives within the company.134

Robins has nearly two decades of experience at Interbrand, where her career has been shaped by a deep interest in brands, culture, and leadership. She is recognized for her contributions to the field, including co-authoring the book "Meta-luxury," which explores the intersection of luxury branding and consumer behavior.58 Additionally, she is an advocate for cross-generational collaboration in teams, emphasizing the importance of diverse perspectives in fostering innovation.6

In her role, Robins also heads the Interbrand Academy, focusing on developing talent and promoting a culture of learning within the organization.47 Her educational background includes studies at Cambridge University, which further informs her approach to branding and cultural leadership.2