Rebecca Paoletti

Rebecca Paoletti is a seasoned digital media executive and entrepreneur who currently serves as the CEO and Co-founder of CakeWorks, a position she has held since January 2012.1 CakeWorks is a full-service video agency and production studio that specializes in developing and implementing video strategies for businesses.2

With over two decades of experience in the digital media industry, Paoletti has built an impressive career:

Professional Experience

Before founding CakeWorks, Paoletti held several high-profile positions:

• President of Digital at Major League Gaming (July - December 2011)
• Chief Product Officer at Legion Enterprises LLC (August 2010 - August 2011)
• Head of Video, North America at Yahoo! (February 2009 - August 2010)
• Senior Director of Video Strategy & Monetization at Yahoo! (December 2006 - February 2009)
• Creative Director at Maven Networks (May 2002 - December 2006)1

Expertise and Skills

Paoletti is recognized as an industry-leading expert in digital video content, product development, and monetization.3 Her experience spans various aspects of digital media, including:

• Video strategy and implementation
• Content optimization for platforms
• OTT (Over-The-Top) media services
• Distribution and monetization techniques
• Brand and technology innovation2

Personal Brand

On social media, Paoletti describes herself as a "Poet geek mentor mom" and emphasizes her passion for video and its transformative power in the digital landscape.4 She is known for her strategic thinking and detailed operational skills, making her a valuable asset in the digital media industry.1

CakeWorks Philosophy

Under Paoletti's leadership, CakeWorks emphasizes:

• Setting clear benchmarks and goals
• Executing strategies effectively
• Celebrating successes and team achievements
• Giving back to the community through various charitable initiatives2

Rebecca Paoletti's extensive experience and leadership in the digital video space have positioned her as a respected figure in the industry, driving innovation and growth through her work at CakeWorks.