Rebecca Paoletti

Rebecca Paoletti is a highly respected entrepreneur with a wealth of experience in the digital video industry, specializing in video strategy, syndication, and monetization.

As the CEO and Co-founder of CakeWorks, Rebecca has led her team in designing, launching, and accelerating video initiatives for numerous high-profile media clients, sports brands, and consumer products.

Her innovative approach has earned her recognition as one of the '12 Innovative Founders to Watch and Learn From' by Forbes in 2017, acknowledging her ability to drive billions of views and generate substantial revenue for her clients and partners.

Rebecca's mantra of 'Every company can win at video' highlights her commitment to delivering successful video solutions that are both on budget and on time.

With a strong educational background in Creative Writing from Princeton University and experience in various leadership roles at major companies like Major League Gaming, Yahoo!, and Maven Networks, Rebecca brings a unique blend of creativity and strategic thinking to the table.

Her expertise spans video advertising, content strategy, social engagement, and audience-driving around video experiences, making her a sought-after industry speaker and panelist.

Rebecca Paoletti's specialties also include video product development, platform usability, and revenue models, showcasing her comprehensive understanding of the digital video landscape.

Through her roles in organizations such as Legion Enterprises LLC and Gotham Broadband, Rebecca has showcased her ability to navigate the evolving digital media space and drive successful video initiatives for her clients.

Her willingness to teach, empower, and embrace failure as part of the learning process sets her apart as a leader in the industry.

Rebecca's dedication to gratitude for her partners, clients, and friends underscores her collaborative and inclusive approach to business.

With a background that includes a wealth of experience in different facets of the digital media industry, Rebecca Paoletti continues to make a significant impact with her video expertise, strategic insights, and commitment to excellence.