Rebecca Muir

Rebecca Muir is the Founder and Managing Director of Ad Tech Unicorn PR, a company specializing in public relations for the advertising technology industry.14 She has a background in research and marketing communications, with extensive experience in the ad tech sector.12

Prior to founding Ad Tech Unicorn PR, Muir held significant roles in the industry:

1. Head of Research and Analysis at ExchangeWire, where she led ExchangeWire Research, a division focused on providing exclusive global and localized research on media buying trends in ad tech and marketing technology sectors.2

2. Senior product marketing positions at Quantcast and Marin Software.2

3. Senior managerial roles at Google and Mindshare.2

Muir is known for her strategic approach to PR and marketing communications. Her clients have praised her ability to increase brand awareness, support lead generation efforts, and provide tailored messaging that resonates with target audiences.3 Her expertise extends beyond traditional PR services, encompassing content creation and marketing strategy.3

Under Muir's leadership, Ad Tech Unicorn PR has worked with various clients in the tech and media industries, helping them with product launches, executive appointments, and international expansion strategies.3 Her work has been noted for its impact on increasing sales team conversion rates and aligning sales and marketing goals for clients.3