Rebecca Morter

Rebecca Morter is the Founder and CEO of Lone Design Club (LDC), a disruptive omni-channel retail startup launched in May 2018.12 As a designer turned entrepreneur, Morter is passionate about rewriting the rules of retail and championing sustainable and innovative fashion and lifestyle brands.1

Career Background

Before founding LDC, Morter's career in fashion included:

• Co-founding REIN London from February 2015 to May 20181
• Working as a designer for PINGHE LTD. from November 2013 to January 20151
• Holding various design assistant positions at companies like John Lewis & Partners, Alexander Wang Inc., and Paul Costelloe1

Education

Morter holds a First Class Honours degree in Fashion Design and Development from the University of the Arts London, specifically from the London College of Fashion.1

Lone Design Club (LDC)

LDC is an omni-channel platform that provides a route to market for sustainable and cutting-edge fashion and lifestyle brands.1 The company operates both physical and digital platforms, allowing brands to market test their products online and offline in various sub-markets globally.1 LDC's approach focuses on:

• Enabling consumers to discover and embrace conscious consumerism
• Providing brands with real-time customer insights through data analytics
• Helping brands expand efficiently into the right markets and reach the right customers

Achievements and Recognition

Rebecca Morter has gained notable recognition for her work with LDC:

• Selected for the Forbes 30 Under 30 list in 20204
• Expanded LDC into the menswear market with a pop-up store on London's Jermyn Street in December 20222

Retail Philosophy

Morter believes that the future of physical retail lies in creating experiences centered around discovery, community, and storytelling, rather than just distribution.3 She emphasizes the importance of making shopping more experiential and community-driven, especially in the post-pandemic retail landscape.3