Rebecca Kaplan

Rebecca Kaplan is a marketing and communications professional currently serving as the Marketing Manager of Reputation Marketing at NewYork-Presbyterian Hospital in New York City.1 She joined NewYork-Presbyterian in this role in January 2023.1

Professional Background

Rebecca has over 12 years of experience in nonprofit and government communications.1 Her career highlights include:

• NewYork-Presbyterian Hospital: Marketing Manager, Reputation Marketing (Jan 2023 - Present)1
• Crohn's & Colitis Foundation:
  • Associate Director, Corporate Communications (Jun 2022 - Dec 2022)
  • Associate Director, Marketing & Communications (Jan 2021 - Jun 2022)
  • Public Affairs & Social Media Manager (Jun 2015 - Jan 2021)1
• American Jewish World Service: Senior Press Officer
• Save the Sound: Director of Media Communications
• Office of U.S. Senator Chris Dodd: Deputy Press Secretary1

Expertise and Skills

Rebecca specializes in:

• Storytelling
• Public Relations
• Social Media Management
• Mental Health Advocacy
• Innovative Thinking1

At the Crohn's & Colitis Foundation, she managed social media platforms, implemented marketing campaigns, and oversaw media relations.1 She has experience in securing media placements in national and international outlets, preparing executives for interviews, and managing relationships with external PR consultants.1

Education and Personal Interests

Rebecca holds a bachelor's degree in political communications from Binghamton University (SUNY).1 Her interest in healthcare was sparked by a personal experience when a loved one was diagnosed with cancer during her college years.1 This interest deepened while working for Senator Chris Dodd during the legislative debate that led to the passage of the Affordable Care Act.1

Rebecca is passionate about healthcare communications and has experience writing about healthcare as a journalist and blogger.1 She is also an advocate for mental health awareness.1