Rebecca Howarth

Rebecca Howarth is a B2B technology marketer with a decade of experience specializing in field marketing, lead generation, pipeline building, and brand development for pre-IPO technology firms across EMEA.

She excels in metrics-driven marketing, ROI measurement, and reporting, along with lead generation, nurture strategy, demand generation, sales enablement, and creating opportunities.

Rebecca is proficient in various Marketing Automation and CRM software solutions like Marketo, Eloqua, HubSpot, Pardot, and Salesforce, and is skilled in online marketing encompassing SEO, SEM, PPC, websites, campaign micro-sites, and social media.

She is a keen linguist with fluency in French, Italian, and Spanish, and holds educational qualifications including an Erasmus Exchange Semester in Marketing from Université Robert Schuman, an Erasmus Exchange Semester in Language Translation from Università degli Studi di Napoli 'Federico II', a Diploma in Professional Marketing from the Chartered Institute of Marketing, and a BA in European Studies and Modern Languages (French and Italian) from the University of Bath.

Rebecca has held key positions such as Director of Marketing, Southern Europe at Cybereason, Senior Marketing Manager, Southern EMEA at Cybereason, Marketing Manager, Central & Eastern Europe and Russia at Criteo, Senior Marketing Manager, EMEA at Adaptive Insights, Marketing Manager, UK&I at Adaptive Insights, EMEA Marketing Specialist at Acquia, and International Field Marketing Executive at OpenText.