Rebecca Haller

Rebecca Haller is a seasoned professional in the field of consumer insights and strategy, currently working at Haller Strategies.12 With a diverse background that combines strategic thinking, design thinking, and storytelling, she helps brands and organizations develop and implement customer-centric growth strategies.1

Professional Background

Rebecca's career journey is quite interesting. She describes herself as a "recovering journalist" who transitioned into qualitative research and strategy.2 This unique background gives her over 15 years of experience in media and newsrooms, which likely contributes to her storytelling abilities in her current role.2

Current Role and Expertise

At Haller Strategies, Rebecca serves as the Consumer Insights + Strategy lead.4 In this capacity, she:

• Defines and develops customer-centric growth strategies for brands and organizations
• Conducts qualitative research to inform strategic decisions
• Implements data-driven approaches to optimize marketing and communication efforts

Additional Insights

Rebecca's expertise extends beyond traditional consumer insights. She has shown interest in:

• Data Strategy: She has highlighted the importance of data in organizations, particularly noting POLITICO's investment in building a comprehensive data strategy and infrastructure.5
• Predictive Analytics: Rebecca has explored ways to optimize marketing and communication budgets using reliable predictive analytics, collaborating with industry leaders in this area.3

Based in Washington, DC, Rebecca Haller brings a wealth of experience to her role at Haller Strategies, combining her journalistic background with strategic thinking to deliver valuable insights to her clients.4