Rebecca Friedman

Rebecca Friedman is a social media professional currently working at the National Hockey League (NHL) as the Director of Social Media Programs.12 She has been with the NHL since October 2017, progressively advancing through roles from Coordinator to Manager and now Director of Social Media Programs.1

Professional Background

Career Progression at NHL::

• Director, Social Media Programs (November 2022 - Present)1
• Manager, Social Media Programs (November 2018 - November 2022)1
• Coordinator, Social Media Programs (October 2017 - November 2018)1

Previous Experience::

• Audience Development Analyst at TechCrunch (April 2016 - October 2017), where she increased social unique visitors by 25% and total site views by 13%1
• Various marketing internships at companies like DigitasLBi, Cramer-Krasselt, and Savor Agency1

Education

• Master's degree in Sports Management from Columbia University (2021 - 2024)1
• Bachelor's degree in Journalism and Integrated Marketing Communications from Northwestern University (2011 - 2015)1

Recognition

• Named to Sports Business Journal's 30 New Voices Under 30 list in November 202113

Notably, during the NHL's "Hockey at Home" series, she creatively engaged fans by taking viewers inside players' homes through social media.3