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Rebecca Dilthey
Product Marketing Director at Rocket Software
Professional Background
Rebecca Dilthey is a seasoned professional with over a decade of extensive experience in developing customer-centric strategies. Her unique approach harnesses quantitative data to execute successful go-to-market initiatives, focusing on both demand generation and product roadmap execution. Rebecca has a deep understanding of various markets, including modernization, IBM i and IBM Z technologies, cloud and SaaS solutions, CAD, 3D printing, location-based solutions, IP communications, and mobile content and services.
Rebecca's career is distinguished by her impressive tenure at Rocket Software, where she has made significant strides as the Product Marketing Director. In this role, she has skillfully crafted product strategies that prioritize customer needs while aligning with the company's core strengths. Prior to her current position, Rebecca served as a Senior Product Marketing Manager at Rocket Software and amassed valuable experience in similar roles at Applause, Markforged, and ANSYS, among others.
Her expertise does not stop at marketing; Rebecca is also recognized for her formidable skills in business development. She excels in building strong client relationships and generating demand by conducting thorough voice-of-the-customer research. Her ability to create targeted content that maps to the buyer's journey has established her as a thought leader in her field. Additionally, Rebecca has authored impactful presentations that resonate with audiences across various channels.
In her support for sales teams, Rebecca has developed essential sales enablement tools and provided crucial training on sales funnel management. This support empowers sales representatives through effective relationship development strategies, contributing to a robust sales pipeline.
Rebecca is also known for her exceptional management capabilities, having demonstrated strong leadership in motivating employees and executing strategies that involve cross-departmental engagement. Her track record of fostering collaboration has consistently driven results and enhanced organizational performance.
Education and Achievements
Rebecca's educational background is as impressive as her professional resume. She pursued her MBA in Business from the Questrom School of Business at Boston University and earned a Master of Science in Information Systems from the same institution. Her academic achievements laid a solid foundation for her career in product marketing and strategy, providing her with the analytical and strategic skills necessary to navigate complex markets effectively.
Throughout her career, Rebecca has played a pivotal role in various esteemed organizations, contributing to significant growth and innovation. Her experience at TomTom, where she worked her way up from Market Analyst to Manager of Market and Competitive Analysis, is particularly noteworthy. This journey demonstrates her ability to adapt and thrive in demanding environments while developing critical insights that drive strategic decisions.
Moreover, Rebecca's experience at leading technology companies such as IDC and Tyco Healthcare as an Analyst and Business Analyst respectively has equipped her with a comprehensive understanding of market trends and customer behaviors. Her internship experiences at Akamai Technologies and the YMCA further enriched her practical knowledge, serving as stepping stones in her professional journey.
Key Achievements
- Leadership in Product Marketing: At Rocket Software, Rebecca's role as a Product Marketing Director has been marked by her successful development and execution of customer-centric product strategies that align with organizational strengths, leading to increased market share.
- Expertise in Demand Generation: Rebecca has built a reputation for her impactful demand generation strategies, leveraging her voice-of-the-customer research to understand and meet client needs effectively.
- Thought Leadership in Content Creation: Through her targeted content mapping, Rebecca has positioned herself as a thought leader, crafting presentations and resources that educate and engage diverse audiences across the technology landscape.
- Strengthening Sales Enablement: Rebecca has pioneered the development of sales enablement tools that not only improve sales team performance but also enhance customer interactions and satisfaction levels.
- Interdepartmental Collaboration: Her capacity for cross-department engagement stands out in her career, as she adeptly bridges gaps between teams to foster a unified approach towards achieving the company's goals.
In summary, Rebecca Dilthey has cultivated a rich and diverse background that encompasses key areas such as product strategy, business development, content creation, sales support, and management. Her educational credentials from the prestigious Questrom School of Business, paired with her practical experiences at renowned organizations, make her a valuable asset in any market she serves. She continues to inspire her peers and drive successful initiatives that resonate in today's dynamic business environment.