Rebecca Derrick

Rebecca Derrick is a Global Business Director at 50 Sport, a creative sports agency.12 She is a New Zealand native who moved to London almost 10 years ago to pursue a career in brand and marketing.1 Her professional journey includes:

1. Working with an actress in New Zealand on personal branding
2. Internship at a division of Saatchi & Saatchi
3. Employment at ThirtyThree, working on British Army recruitment marketing
4. Role at Landor & Fitch, where she formed the sports practice and worked on projects like the Wembley Stadium rebrand and England Football's strategy13
5. Current position at 50 Sport

At 50 Sport, Derrick consults clients on social media strategies, rebrands, purpose activation, campaign ideas, content capture, and fan engagement innovations.1 She applies a strategic brand lens to her work and focuses on fostering a positive work environment.1

Derrick also runs SportAZ, a content hub she created during her maternity leave.1 She holds a Bachelor's degree from the University of Auckland (2009-2011)4 and has over 10 years of experience in brand, marketing, and communications.2