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Rebecca Derrick
Brand and Marketing Consultant - Director - Sport Brands Specialist
Rebecca Derrick is a Global Business Director at 50 Sport, a creative sports agency.12 She is a New Zealand native who moved to London almost 10 years ago to pursue a career in brand and marketing.1 Her professional journey includes:
- Working with an actress in New Zealand on personal branding
- Internship at a division of Saatchi & Saatchi
- Employment at ThirtyThree, working on British Army recruitment marketing
- Role at Landor & Fitch, where she formed the sports practice and worked on projects like the Wembley Stadium rebrand and England Football's strategy13
- Current position at 50 Sport
At 50 Sport, Derrick consults clients on social media strategies, rebrands, purpose activation, campaign ideas, content capture, and fan engagement innovations.1 She applies a strategic brand lens to her work and focuses on fostering a positive work environment.1
Derrick also runs SportAZ, a content hub she created during her maternity leave.1 She holds a Bachelor's degree from the University of Auckland (2009-2011)4 and has over 10 years of experience in brand, marketing, and communications.2
Highlights
Jan 1 · dandad.org
Judges | D&AD Annual 2024