Rebecca Brady

Rebecca Brady is the founder and owner of Top Seedz, a gourmet seed cracker company based in Buffalo, New York.12 Originally from New Zealand, Rebecca moved to the United States from Japan in 2015 when her husband was transferred to Buffalo.2

Background and Career

Early Life and Transition:: Born and raised in New Zealand, Rebecca lived in Japan for some time before moving to the United States.2 In Japan, she developed a passion for healthy eating and learned to make sesame crackers, which later inspired her business.2

Founding Top Seedz:: Unable to find employment due to a 10-year gap in her resume, Rebecca decided to turn her love for healthy snacks into a business opportunity.12 She founded Top Seedz in 2017, starting by selling her homemade seed crackers at local markets and stores.4

Business Growth and Success

Wegmans Partnership:: Rebecca attributes much of Top Seedz's initial and continued growth to her relationship with Wegmans supermarket chain. She was able to expand her production gradually, starting with one store and adding more as her capacity increased.1

43North Competition:: In 2021, Rebecca won the grand prize of $1 million in the 43North annual competition, which significantly boosted her business.2

Current Operations:: Top Seedz has grown substantially since its inception. The company now employs refugee women from various countries, providing flexible work schedules to accommodate their family needs.2 Their products are available in Wegmans stores throughout the Northeast and North Atlantic regions, as well as in other grocery chains and specialty stores.2

Personal Life and Values

Rebecca is a mother of three and describes herself as an avid traveler and sports enthusiast.3 She emphasizes the importance of work-life balance, encouraging taking breaks for mental health and attending children's school events.2 Her business philosophy centers on promoting healthy eating and creating positive change through nutrition.2

Rebecca Brady's LinkedIn profile can be found under the username rebecca-brady-12bab7178.5