Rebecca Barkin

Rebecca Barkin is a seasoned professional who recently assumed the role of Vice President of Experience Design & Strategy at Sphere Studios within Madison Square Garden Entertainment, specializing in creating immersive experiences at MSG Sphere.

With a vast background in leveraging cutting-edge technologies to craft compelling narratives, Rebecca has expertise in areas such as IoT, Augmented Reality, Immersive technology, and the Metaverse, showcasing a strong ability to bridge the gap between technical and creative realms to drive brand and business success.

Her previous tenure at Magic Leap as the Vice President of Brand & Platform Design involved leading a team in developing a refined brand identity and user experience for Magic Leap 2, focusing on aligning design efforts with audience understanding and strategic goals for optimal customer outcomes.

During her time leading the Immersive Experience team, Rebecca spearheaded the creation of innovative AR experiences, partnering with major entities like HBO and Framestore for projects such as Game of Thrones 'Dead Must Die' and collaborating with Sigur Rós for the award-winning audio-visual experience, Tónandi.

Recognized as one of the 25 Most Influential Women in Business by the South Florida Business Journal in 2020, Rebecca is actively involved in organizations like Chief and is a founding member of SALA Series, where she contributes to fostering progressive change and impactful leadership in diverse communities.

Rebecca's extensive skill set encompasses spatial computing, design, user experience, augmented reality, digital media, strategic partnerships, go-to-market strategy, and more, reflecting her proficiency in various aspects of the tech and creative industries.

Her educational background includes studies at the Institute for American Universities in Avignon, MIT Sloan School of Management, and Carnegie Mellon University, where she pursued BA degrees in Professional Writing and other disciplines.

Having held key positions in prominent companies like Magic Leap, Madison Square Garden Entertainment, Nod Labs, Lyve, Dell, and more, Rebecca brings a wealth of experience in marketing, branding, strategy, and partnership development to her current role, solidifying her reputation as a versatile and accomplished professional.