Rebecca Barker

Rebecca Barker is the current Innovation and Technology Director at Landor, where she spearheads the digital initiatives in the EMEA region, leveraging over 12 years of experience in branding and digital expertise.

Her professional journey has seen her collaborate with notable clients like Sony Music, BBC, Sony PlayStation, Barclays, and BP, among others, fostering creative alliances and delivering exceptional results.

Rebecca's approach blends strategic insight with state-of-the-art technology and digital platforms to establish meaningful connections between people and brands, fostering innovation and crafting user-centric experiences that resonate with clients and their target audiences.

At Landor, her core objective is to elevate the integration of innovative technology throughout the organization's portfolio, harmonizing the physical and digital realms to facilitate brand metamorphosis, cultivate impactful dialogues, and ensure that brand narratives are conveyed in the most captivating and interactive manner possible.