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Rebecca Armstrong
Co-Founder, CEO at NORTH, CampaignUS 40 Over 40, Ad Age Best Places to Work, Ad Age Small Agency of the Year
Rebecca Armstrong is the Co-Founder and CEO of NORTH, a full-service agency based in Portland, Oregon.23 She joined the National Recreation and Park Association (NRPA) Board of Directors in August 2021.12 Armstrong brings expertise in strategic marketing to the NRPA board.1
In addition to her role at NORTH and NRPA, Armstrong has a diverse background:
- She served as Committee Chair for Creating Hope at Providence Cancer Institute in 2020.2
- Previously, she was a Nationwide Leadership Council member at Big Brothers Big Sisters of America and Board Chair of Big Brothers Big Sisters Columbia Northwest.2
- Her earlier career included positions at Allied Works Architecture, Cole & Weber, GGK London, and The Brompton Group.2
Armstrong holds a Bachelor of Arts degree in History from the University of Cambridge.2 She is passionate about parks, open spaces, trails, place-making, arts & culture, responsible outdoor recreation, and conservation.4
As an NRPA board member, Armstrong emphasizes the importance of positioning parks and recreation as essential for building strong, healthy, and resilient communities.3 She believes that parks and recreation professionals play a crucial role in advancing public health initiatives, creating climate-resilient communities, and promoting social equity.3
