Read Taylor is an accomplished American expat with over 13 years of experience in forecasting-focused market research, currently managing Ipsos Asia-Pacific Global Modeling Unit in China. He is proficient in Mandarin and specializes in sales forecasting, concept screening, and product optimization. Read completed his BA and MA in East Asian Studies at Oberlin College and Stanford University respectively. Before joining Ipsos, he worked as an analyst, client service officer, and senior research analyst at various organizations. Read's leadership role as VP, Head of Asia-Pacific Global Modeling Unit at Ipsos allows him to support forecasting and optimization projects worldwide in the consumer packaged goods categories.