Rea Silva

Rea Ann Silva is a prominent figure in the beauty industry, best known as the Founder, President, and CEO of Rea.Deeming Beauty Inc., a company she established in April 2005.1 With a background as a celebrity makeup artist, Silva has over three decades of experience in the field.2

Career Highlights

Makeup Artistry:: Before founding her company, Silva worked as a celebrity makeup artist for over 20 years, specializing in film, television, editorial, advertising, commercial, and music video productions.1 Her extensive experience in the industry spans from January 1989 to 2011.

Beautyblender:: Silva is the creator of the Beautyblender, a revolutionary makeup sponge that has reshaped the beauty industry.4 This innovative product was designed during her time as a Hollywood makeup artist in the early 2000s.

Achievements and Recognition

Silva's contributions to the beauty industry have earned her several accolades:

• Named one of Forbes' first-ever "50 Over 50" honorees in 20215
• Honored by the LADYLIKE Foundation at the 15th Annual Women of Excellence Awards Luncheon and fashion show6

Education and Skills

Silva studied Fashion at FIDM (Fashion Institute of Design & Merchandising).1 She is bilingual, with native or bilingual proficiency in both Spanish and English.1

Current Role

As the CEO of Rea.Deeming Beauty Inc., Silva continues to innovate in the beauty space. Her company focuses on evolving tools to "Modernize the way you Make Up".1 She has successfully expanded the brand into the makeup category, demonstrating her ability to navigate the challenges of growing a young beauty brand.3