Rayfil 黃敬業

🚀 Increasing Digital Growth through data forming strategies to increase acquisition, retention, + referral growth.

Rayfil Wong 黃敬業 is a seasoned digital growth hacker with a passion for leveraging data to drive acquisition, retention, and referral growth. With over 12 years of experience in digital marketing across Silicon Valley, Hong Kong, and India, Rayfil has honed his skills in guiding brands through the complete customer journey. Rayfil's expertise includes helping applications achieve viral growth and assisting professionals in developing and executing strategic marketing roadmaps. He is certified in Advanced Google Analytics and has collaborated with renowned brands such as Budweiser and Apple. Notably, Rayfil played a pivotal role in Apple's launch into China in 2009. Rayfil's educational background includes a Bachelor of Science in Economics from the University of California, Berkeley, and language studies at National Taiwan Ocean University and Saint Ignatius College Preparatory. Currently, Rayfil serves as the Payme Digital Growth Manager - Digital Wallet at HSBC Retail Banking And Wealth Management.