Raya Carmona

Raya Carmona is a Senior Creative Strategist at mint Marketing Agency.1 In her role, she is responsible for building creative bibles, pitching and developing campaigns.1 Raya has over 10 years of experience in the digital space, with a particular focus on digital content, pop culture, and creative direction.3

Professional Background

Raya's expertise extends beyond her current position. She has demonstrated her skills in various aspects of creative strategy:

• Content Creation: Raya is also a YouTuber and podcaster.4
• Education: She is known for sharing advice and educational content related to her field.4
• Community Engagement: Raya conducts weekly live streams and engages in one-on-one chats with her audience.4

Skills and Responsibilities

As a Senior Creative Strategist, Raya's duties likely include:

• Brainstorming innovative ideas for brand creative2
• Developing comprehensive creative strategies
• Leading and mentoring junior team members, including interns2
• Collaborating with various departments to execute marketing campaigns

Raya's approach to her work emphasizes positivity and spreading a message of optimism through her professional endeavors.4 Her diverse background in digital media and creative strategy positions her as a valuable asset in the field of performance marketing.