Ray Poynter

Ray Poynter is a seasoned professional with over 40 years of experience in market research, embracing both successes and failures that have enriched his knowledge and insights, which he shares generously with others.

His primary activities encompass consulting, learning, sharing, training, writing, and deriving enjoyment from his work. Ray is recognized for his authored works such as The Handbook of Mobile Market Research, The Handbook of Online and Social Media Research, and IPASOCIALWORKS' The Guide to Measuring not Counting. He serves as an editor for ESOMAR's Answers to Contemporary Market Research Questions and contributes content to various reputable platforms including The University of Georgia's MRII Mobile Market Research course and the GRIT report.

Ray Poynter holds a Master's degree in Social Research Methodology from The Open University, a PGCE (Post Graduate Certificate of Education) in Mathematics from the University of Nottingham, and a BSc in Computer Science and Economics from The University of Salford. He also pursued studies at Arnold & Carlton College.

Throughout his career, Ray has held key positions in prestigious organizations such as Chief Research Officer at Potentiate, Lecturer at Nottingham Trent University, Advisor at Research Through Gaming Ltd, Founder and Chair at NewMR, Managing Director at The Future Place, and Member of ESOMAR Council at ESOMAR, among others.

His professional engagements have been diverse, including roles like Visiting Lecturer at Saitama University, Panel chair and moderator at BRC Customer Insight Conference, Presenter and Chair at WARC Conferences, Conference Speaker & Chair, Workshop Leader at AMSRS, and Consultant at Vision Critical, to name a few.

Ray Poynter's extensive career history also includes positions such as Keynote Speaker at AMI - Social Media Killed the Media Star Events, Trainer/Consultant at Rod Laird Organisation, Director at Virtual Surveys, Workshop Leader/Speaker at MRS Trainer, and Speaker, Session Chair, and Workshop Leader at BIG Conference.

With his rich background and varied experiences, Ray Poynter remains a valuable asset in the fields of Insight, market research, and related disciplines, always willing to connect with like-minded professionals seeking knowledge and collaboration.