Ray Popp

Ray Popp is a seasoned marketing professional with a strong background in B2B marketing and partnerships. Currently leading B2B marketing and partnerships at the Ship&Play family of brands, Ray focuses on revenue-focused programs through strategic partnerships and comprehensive marketing strategies.

Before his current role, Ray gained valuable experience in a marketing and technology services firm where he led a 25-person team, developed a growth engine for B2B sales, and contributed to significant growth for the company. His expertise lies in brand architecture, product positioning, go-to-market strategy, and enterprise sales solutions.

Throughout his career, Ray has successfully contributed to the growth of tech firms, implemented content and social strategies for high-growth companies, and managed marketing communications for billion-dollar brands. His leadership has led to accomplishments such as successful product launches, influencer engagement initiatives, comprehensive marketing campaigns, and award-winning content.

Ray Popp holds a Bachelor of Science in Political Science/Communications from Florida State University. He has held key positions in various organizations such as Director, Business-to-Business Marketing at Ship Sticks, Vice President Marketing at TrueView Performance, Chief Marketing Officer at Levatas, and Global Head of Content and Social Media at Groupon, among others.