Suggestions
Ray Lansigan
Executive | Strategist | Economist | Commercial Futurist | I look for patterns in seemingly disparate data to find vectors for growth. New value pools are hiding in plain sight. Let’s uncover them, together!
Ray Lansigan is a multifaceted business executive with a focus on digital strategy and marketing. He currently serves as the Marketing and Communications Chair at the Coalition for Content Provenance and Authenticity (C2PA).23 In this role, he is involved in initiatives aimed at promoting transparency and trust in digital content, particularly in the context of AI-generated media.4
Professional Background
Lansigan holds the position of Executive Vice President – Corporate Strategy, Digital Experience at Publicis Groupe, where he leads strategy for Publicis Digital Experience.1 His responsibilities include:
- Guiding the growth of agencies through capability, organizational, and corporate development
- Assisting clients in realizing their growth potential
- Focusing on a "Content-to-Commerce" growth thesis
Expertise and Approach
Lansigan describes himself as a "commercial futurist" who identifies new growth opportunities at the intersection of economic, cultural, and technological trends.1 His approach combines:
- Classical economic training (degrees from Columbia University and Cornell University)
- Empirical analysis
- Practical experience in various fields
Other Roles and Experience
Beyond his primary roles, Lansigan's diverse background includes:
- Management consulting
- Marketing
- Board work in academia and real estate
Recent Activities
In 2024, Lansigan represented the C2PA at Viva Technology in Paris, where he participated in a session focused on transparency and trust in digital content.4 He has also been involved in initiatives related to AI education and literacy, particularly in the context of democratic processes and societal resilience.2
