Ray Fischer

Ray Fischer is a seasoned professional with extensive experience in marketing, research, and technology, currently serving as the co-founder and CEO of Aha Insights Technology.

With a background that spans from his early days in advertising to his pivotal role at PepsiCo as a marketing and brand manager, Ray's career trajectory led him to the intersection of research and technology.

In the late 90s and early 2000s, Ray transitioned into the Internet and technology sector, paving the way for his journey as a technology innovator and global leader.

Ray's contributions to the industry include the development of the 'Living Diary' software platform, which merged his expertise in research and technology to pioneer online qualitative research.

In 2012, Ray co-founded Aha! as an independent entity, establishing it as a leader in insights technology with a specialized focus on online qualitative research.

Under his leadership, Aha! achieved a groundbreaking integration with Zoom in 2019, marking a significant milestone in the research industry and enabling hybrid method research with live video conversations.

As CEO and Founding Partner of Aha!, Ray continues to drive the company's growth and expansion, collaborating with global brands and consultants to enhance online insights technology.

Ray's dedication to advancing the field is evident through his involvement in thousands of online studies and his relentless pursuit of making research more engaging and powerful for all stakeholders.

With a rich educational background including an MBA in Marketing from Fordham Gabelli School of Business and a B.A. in Advertising from Michigan State University, Ray brings a strategic and informed perspective to his role.

Throughout his career, Ray has held key positions at renowned organizations such as RealityCheck, Influence, Glennon, Taylor Dougherty, and Market Growth Resources, further solidifying his expertise in the industry.

Ray's commitment to sharing knowledge and passion with clients and industry peers underscores his leadership ethos and drive for continuous innovation in the field.

In 2021, Ray celebrates 16 years in online insights technology, steering Aha! towards future initiatives and product enhancements while shaping the landscape of research for years to come.