Ray Fischer

Ray Fischer is the CEO and Founding Partner of Aha! Insights Technology, a company specializing in online qualitative and quantitative market research. His career in the insights industry spans over two decades, during which he has established himself as a pioneer and innovator in the field.12

Career Background

Ray's professional journey began in advertising, which led him to PepsiCo where he worked as a marketing professional and brand manager. This experience provided him with significant exposure to market research. In the late 1990s and early 2000s, Ray ventured into the internet and technology space, laying the foundation for his current role as a technology innovator and leader on a global stage.2

Founding of Aha! Insights Technology

In 2012, Ray co-founded Aha! Insights Technology, which was spun out of RealityCheck Consulting. The company is headquartered in Northville, a suburb of Detroit, Michigan. Aha! has developed a proprietary software platform for online qualitative and quantitative research, serving international clients.2

Innovations and Achievements

Under Ray's leadership, Aha! has achieved several notable milestones:

1. In 2019, Aha! became the world's first Zoom integrated channel partner, allowing for hybrid method research combining asynchronous features with live video conversations.2

2. The company has developed AI-powered analytics and reporting technology, which Ray calls "aha intelligence™". This tool helps manage unstructured data, design better studies, and dramatically reduce analysis time in market research.3

3. Aha! has created thousands of engaging B2C and B2B studies worldwide in multiple languages over the past 11 years.4

Expertise and Approach

Ray is known for his expertise in designing and executing custom research studies for consumer products companies and business-to-business organizations. He advocates for the use of hybrid techniques to gain meaningful and actionable insights.2 Ray emphasizes the importance of combining optimal activities with effective analytical tools and strategic advice to reach "aha moments" in market research.4

Throughout his career, Ray has been involved in thousands of online studies and is passionate about sharing his knowledge with clients, prospects, and industry professionals.2