Suggestions
Ray Farrell
Director of Business Development at The Orchard
Ray Farrell is an accomplished and well-connected music industry executive with a deep knowledge of the music business.
His career has transitioned from being a major label record executive at Geffen Records to a pioneer in digital music as the Vice President of Content Acquisition & Label Relations at eMusic.
With a successful track record in managing music partnerships, content, and high-profile talent relationships, Ray excels in various areas such as strategic partnerships, digital music/video technology marketing, and business and product development.
He has extensive experience working with digital music outlets, top market share music labels, artist management companies, and digital music distributors, consistently exceeding performance expectations.
Ray is an excellent negotiator, communicator, analyst, and problem solver, known for his results-oriented strategies and securing key accounts to drive sales.
As a proactive and innovative marketer, he has a strong record of cultivating key global alliances to leverage market penetration.
A skilled team leader with a talent for recruiting, developing, coaching, and mentoring staff to build high-performance teams, Ray Farrell's specialties include acquisitions, budgeting, sales, content management, contract negotiation, and marketing.
His background includes roles such as Director of Business Development at The Orchard and Director of Music Marketing at eMusic, showcasing his expertise in managing strategic partnerships, brand and social media marketing, and digital music distribution.