Ravi Mehrotra

Dr. Ravi Mehrotra is the president, co-founder, and chief scientist of IDeaS Revenue Solutions, a leading provider of revenue management software and services.12 He co-founded the company in 1989, pioneering the "Opportunity Cost" approach that became an industry standard in revenue management.13

Background and Education

Dr. Mehrotra holds a PhD in Electrical & Computer Engineering from Carnegie Mellon University and is a graduate of the Indian Institute of Technology.1 Before founding IDeaS, he:

• Taught Electrical & Computer Engineering courses at North Carolina State University as an assistant professor1
• Designed solutions for real-time scheduling and transportation problems at Texas Instruments and Andersen Consulting1

Contributions to Revenue Management

Dr. Mehrotra is widely recognized as a leader in:

• Predictive analytics
• Forecasting
• Dynamic price optimization

He has made significant contributions to the field of revenue management, including:

• Pioneering the "Opportunity Cost" approach for dealing with network and length-of-stay effects1
• Co-authoring and holding more than a dozen patents1
• Continuously researching new models and solution techniques for efficient real-time dynamic pricing strategies1

IDeaS Revenue Solutions

Under Dr. Mehrotra's leadership, IDeaS has grown to become a global leader in revenue management:

• Serving over 13,000 clients in 140 countries2
• Surpassing 4,000 hotels in EMEA alone in 20192
• Celebrating its 30th anniversary in 20192

The company is widely regarded as the creator of Revenue Science within the lodging industry and other sectors, including airport car parks.2

Personal Interests

In his spare time, Dr. Mehrotra is known for:

• Passionately demonstrating complex algorithms in the company break room1
• Traveling globally with his wife3
• Occasionally playing blackjack3

Dr. Mehrotra's LinkedIn profile can be found under the username ravi-mehrotra-1493a98, where he is listed as being based in the Greater Minneapolis-St. Paul Area.4