Rasyida Paddy

Rasyida S. Paddy is a marketing & communications professional with a focus on brand marketing, reputation management, and integrated communications, bringing 10 years of experience in corporate communications and PR.

Specializing in helping B2B technology businesses craft compelling brand stories that resonate with their target audience, she excels in creating 'sticky' brands that stand out in the market.

With a background in managing regional campaigns across APAC and extensive experience in strategic brand management, marketing & communication strategy, content development, and brand marketing/PR campaign management, Rasyida has a proven track record of delivering enduring business value.

She has worked with award-winning multinational enterprise technology companies, understanding the critical role of marketing & communications in driving revenue growth and business success in complex organizational structures.

Rasyida leverages her strong network of journalists across Asia to support her clients' messaging and PR objectives, demonstrating expertise in earned, owned, and paid media activities.

Passionate about digital technologies and their transformative power, she advocates for marketing experimentation and innovation to unlock new value streams for businesses in the current dynamic market landscape.

Fluent in English, Bahasa Indonesia, and Malay, Rasyida has successfully managed client campaigns in multiple countries remotely from Singapore, showcasing her ability to navigate diverse cultural and business landscapes.

She holds a degree in Communication Studies, Public Relations, and Journalism from Nanyang Technological University, along with a background in Media & Communication from Högskolan i Jönköping.

Currently the Brand Communications, Digital & Social Media Content Lead at Oracle, Rasyida has held key roles in integrated communications, women's leadership, startups advocacy, and PR direction across her career with notable companies like Oracle, SAP, CNBC, and Cohn & Wolfe.

To connect with Rasyida, reach out to her via InMail, or follow her on Twitter @rasyidasam.