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RaShaad S.
Global Luxury Buyer • Data Analyst
Professional Background
RaShaad S. is an accomplished professional with a robust background in interdisciplinary studies focusing on e-commerce systems as they relate to major industries. His expertise particularly shines in the realms of apparel and omni-channel operations, where he has leveraged his extensive knowledge to elevate business strategies and drive innovation.
Over the years, RaShaad has carved out an impressive career path that encapsulates a myriad of roles ranging from project management to global buying. His tenure as the Founder of ACRES® marked a significant milestone in his career, where he established a brand that resonated well within the competitive landscape of e-commerce. Following this venture, he co-founded NOT 97, where he contributed insight and creativity to further navigate the complex e-commerce market.
In the capacity of Global Buyer with Extra Butter at TGS Holdings, RaShaad was instrumental in negotiating contracts and fostering partnerships that enhanced product offerings while maximizing profitability. His keen understanding of consumer trends and e-commerce metrics uniquely positions him to tackle the challenges present in today's digital marketplace.
RaShaad has also served as a Senior Category Manager - Marketplace at NTWRK, where his strategic vision helped propel the marketplace to new heights. Additionally, his project management skills shone through during his time at GOAT Group, where he oversaw digital authentication projects that reinforced the integrity and trustworthiness of online transactions.
RaShaad's creativity is highlighted through several internships, where he honed his skills in production and digital marketing. His experiences at notable companies such as Barneys New York, NET-A-PORTER GROUP, and Patta Exclusive Sneakers BV. allowed him to gain a nuanced perspective on the interplay between design, technology, and e-commerce.
Education and Achievements
RaShaad's educational journey is equally impressive and demonstrates his commitment to developing a multifaceted skill set. He holds a Bachelor of Science (BS) in International Business from the University of North Carolina at Greensboro, where he gained foundational knowledge in global commerce, market dynamics, and business strategy. This degree laid the groundwork for his future endeavors in the ever-evolving world of e-commerce.
Further complementing his business acumen, RaShaad pursued a Bachelor of Fine Arts (BFA) in Design & Technology from Parsons School of Design - The New School. This unique blend of business and art has enabled him to approach e-commerce from both a creative and analytical standpoint, fostering a deep understanding of consumer behavior and design innovation.
Through his diverse experiences and education, RaShaad has accumulated significant achievements, such as developing successful marketing campaigns that increased brand visibility and consumer engagement. His ability to integrate technology into traditional business models has also helped streamline operations, resulting in enhanced customer satisfaction and brand loyalty.
Notable Achievements
- Founder of ACRES®, a brand that focuses on innovative e-commerce solutions.
- Co-Founder of NOT 97, contributing to the brand’s creative direction and market positioning.
- Successfully served as a Global Buyer for Extra Butter, where he enhanced product selections and improved supplier relationships.
- Led projects as a Senior Category Manager at NTWRK, driving sales growth and optimizing the marketplace experience.
- Developed and executed digital authentication processes at GOAT Group, reinforcing consumer trust in online transactions.
- Interned with renowned brands such as Barneys New York, enriching his knowledge in production and e-commerce strategies.
RaShaad S. is not only a skilled professional but an innovative thinker who continues to break new ground in e-commerce. His interdisciplinary expertise and dedication to excellence make him a valuable asset to any organization in the e-commerce and retail sectors.