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Raquel (Rocky) Lachman
Head of Marketing | Brand Innovators 40U40
Raquel (Rocky) Lachman is a marketing professional with extensive experience in brand development, digital marketing, and startup growth strategies.12 She currently serves as a Marketing Advisor at Full Frame Growth Partners, a founder-first consumer-focused organization.1
Professional Background
Lachman has a diverse background in marketing, having worked with various companies and startups throughout her career:
- Full Frame Growth Partners: As a Marketing Advisor, she provides expertise to help founders grow their businesses.1
- S'well: Previously, Lachman held the position of VP of Marketing at S'well, where she focused on brand marketing, collaborations, and charitable marketing initiatives for both the S'well and S'ip by S'well brands.4
- Startup Consulting: She has experience working with early and mid-stage startups, offering guidance on brand and digital marketing, new product innovation, partnerships, retail strategies, and PR and communications.2
Education
Lachman's educational background includes:
- Northwestern University - Kellogg School of Management1
Areas of Expertise
Rocky Lachman's skill set encompasses various aspects of marketing and business development:
- Brand and digital marketing
- New product innovation
- Partnerships
- Retail strategies
- PR and communications
- Startup growth strategies
Her LinkedIn profile can be found under the username "raquellachman".13