Raquel Bubar

Raquel Bubar is a seasoned professional with extensive experience in the world of branded content and international creative partnerships.

As the head of T Brand Studio International at The New York Times, Raquel leads a talented team of experts in strategizing, designing, writing, editing, and managing projects to create impactful stories for global brands.

Her leadership has garnered international recognition and numerous awards for the innovative campaigns created for partners like Birkenstock, UBS, Philips, and Cartier.

Raquel's expertise and industry influence have been acknowledged through accolades such as being named one of the 100 Significant Women in Native Advertising in 2018 by NAI and being shortlisted for Campaign U.K.'s Inspiring Women award.

She has also contributed her knowledge and insights as a judge and co-chair for prestigious events like the World Media Awards and Native Advertising Awards, as well as a speaker at various industry conferences including AdWeek Europe, City Nation Place, and nextMedia.Hamburg.

Raquel's career journey includes roles at Edelman, where she managed digital public relations and social media campaigns before joining The New York Times. With a strong educational background, including an M.A. in History of International Relations from The London School of Economics and Political Science and a B.A. in History and Psychology from Brandeis University, Raquel brings a unique blend of academic knowledge and hands-on experience to her professional endeavors.

Originally from Washington, D.C., Raquel now resides in London with her family, balancing her successful career with personal life.