Raphaela Hecken

Raphaela Hecken is a seasoned expert in technology and channel marketing with over 12 years of experience. She currently serves as the Director of Channel Marketing and Strategy at DemandFactor, where she is responsible for leading cross-functional teams and implementing comprehensive Go-to-Market strategies that drive organizational growth and enhance brand awareness. Her previous role was as the Channel Marketing Manager for North America at Sophos, focusing on managing partner programs and channel relationships.12

In addition to her professional roles, Raphaela is also an Advisory Board Member at the Channel Marketing Association, where she collaborates with other industry leaders to advance channel marketing initiatives. Her expertise lies in transforming market insights into actionable strategies that strengthen partner relationships and expand revenue.13