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Raphaël Gassies
Head of Marketing Communications chez Easylive.io
Professional Background
Raphaël Gassies is a highly skilled digital strategist and marketing expert, often referred to as a "couteau suisse digital" which translates to "digital Swiss Army knife." His diverse experience spans various roles in marketing communications and digital project management, positioning him as a valuable asset in the rapidly evolving digital landscape. Currently, he holds the position of Head Of Marketing Communications at easylive.io, where he leads strategic initiatives aimed at enhancing brand visibility and engagement across digital platforms.
Raphaël's career is characterized by his commitment to blending creativity with technological innovation, particularly in the realm of health-related projects. He is particularly passionate about leveraging social media, search engine advertising (SEA), and social ads to drive impactful campaigns. Additionally, he has been instrumental in digitalizing events and creating user-friendly applications to enhance the experience of healthcare professionals and patients alike.
Education and Achievements
Raphaël's educational background is a testament to his dedication to mastering the digital landscape. He holds a Baccalauréat Scientifique with a focus on physical chemistry, which laid the groundwork for his analytical skills in digital marketing. Following this, he earned a Bachelor's degree in Web Marketing from ESCEN Ecole Supérieure de Commerce et d'Economie Numérique, where he dove deeper into topics such as digital strategy and consumer behavior.
Further enhancing his qualifications, Raphaël completed a Master's degree in Digital Marketing & Innovation Management at Sup de Pub - Groupe INSEEC. This advanced training equipped him with the tools necessary to navigate the intersection of marketing and technology, fostering a mindset geared toward innovation and strategic thinking. His education culminated with an MBA in Web Business from ESCEN, where he honed his leadership and strategic capabilities in digital business management.
Career Journey
Raphaël's career began with various internships and entry-level positions that laid the foundation for his future success. He worked as a web marketing intern at Agence COMM Sante, where he gained firsthand experience in digital project execution and client communications. Following that, he took on the role of Assistant Événementiel, where he developed strong organizational skills and project coordination abilities.
As he advanced in his career, Raphaël became a Chef de Projet Digital at Agence COMM Sante, a position that allowed him to oversee various digital projects and campaigns, refining his expertise in managing multidisciplinary teams. He later served as an Online Business Developer at Marbotic, driving initiatives that focused on expanding the digital presence of the company in the educational sector.
Raphaël's entrepreneurial spirit shone through when he co-founded The Jeekers, a project aimed at creating innovative solutions in digital marketing. Afterward, he took on the role of Digital Leader at Wed'ze, where he excelled in developing online strategies to boost brand awareness and attract new customers.
In his most recent role at easylive.io, Raphaël has showcased his leadership skills and creative thinking, leading marketing communications while pushing the boundaries of digital engagement in a dynamic industry. His multifaceted career reflects his adaptability and passion for digital transformation, particularly within the health sector.
Achievements
Raphaël Gassies has an impressive portfolio of achievements within the digital marketing field. His ability to execute comprehensive marketing strategies has resulted in measurable success for various organizations. He has successfully led campaigns that leverage social media and online advertising to create more substantial market influence for his clients.
Raphaël's work has not only focused on driving revenue but also on facilitating social impact, particularly in the healthcare industry. His commitment to digitalizing health events and applications demonstrates a keen understanding of the importance of technology in improving user experiences. Through his strategic vision, he has contributed to the development of digital solutions that enhance communication within healthcare, bridging gaps between professionals and consumers.
Today, he stands out as a thought leader in digital marketing, admired for his comprehensive skill set and innovative approach. His dedication to continuous learning and professional development keeps him at the forefront of digital trends and strategies, making him a go-to expert for organizations looking to elevate their digital presence.
Raphaël invites collaborations on social media projects, SEA campaigns, and digital event management in the health sector, showcasing his openness and willingness to engage with like-minded professionals. Those interested in exploring potential collaboration or engaging in conversations about digital marketing may contact Raphaël at his email, raphael.gassies@comm-sante.com.
tags':['digital marketing','healthcare communications','social media','search engine advertising','event digitalization','marketing strategy','MBA Web Business','digital innovation management','entrepreneurial leadership','project management','online business development','branding strategy'],
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