Randy Sieffert

Randy Sieffert is an accomplished professional with a strong background in user experience design and insights.

He holds a Master of Science in Aviation from Arizona State University and a Bachelor of Science in Kinesiology from the University of Waterloo.

Randy currently serves as the Senior Director of Insights at Servicenow, where he leverages his expertise in understanding user behavior to drive strategic decisions.

Prior to his current role, Randy held key positions in renowned organizations such as Hp, M-Go, Active Network, and Whirlpool Corporation.

With a wealth of experience as a User Experience Research Director, Randy has successfully led global teams in delivering exceptional user-centered designs.

His tenure at Intel Corporation further enriched his skill set, where he specialized in Human Factors Engineering and User-Centered Design strategies.

Randy Sieffert's diverse professional journey also includes academic contributions as an Adjunct Professor of Applied Psychology at Arizona State University.

Throughout his career, Randy has demonstrated a deep understanding of user psychology and ergonomics, contributing significantly to the field of user experience design.

His leadership roles and contributions to various organizations underscore his commitment to enhancing user satisfaction and product usability.

Randy Sieffert's extensive industry experience and academic engagements make him a respected figure in the realm of user experience design and research.