Randy Shoemaker

Randy Shoemaker is the Founder and Fractional Chief Marketing Officer (CMO) at Superfan Brands, a company focused on brand development and marketing strategies. He is based in the Los Angeles Metropolitan Area and has a robust background in marketing leadership across various industries.

Professional Experience

• Superfan Brands: As the founder, Shoemaker provides strategic marketing leadership to enhance brand engagement and consumer loyalty.
• Eastern Standard Provisions: Currently serves as the Chief Marketing Officer since September 2019, where he oversees marketing initiatives.
• Funrise: Held the position of Senior Vice President, Global Brand Marketing from September 2016 to September 2019, leading global branding strategies and product launches.
• Lionsgate: Served as Senior Vice President, Consumer Products & Licensing from January 2015 to September 2016, where he established the company's first internal consumer products division.
• DreamWorks Animation: Worked as Vice President, Consumer Products from February 2010 to May 2013, managing licensing and retail development for various properties.

Education

Randy Shoemaker holds a Bachelor of Arts in Business Management with a focus on Marketing and an MBA in Marketing, both from Clark University.

Skills and Certifications

He is certified in Google Ads and has partnerships with platforms like Privy and Klaviyo, enhancing his expertise in digital marketing strategies.

Shoemaker's extensive career includes roles in major companies such as Hasbro, Electronic Arts, and THQ, showcasing his ability to drive brand growth and innovation across diverse markets.1