Randi Rosenfeld

Randi Rosenfeld is the Senior Director and Head of Corporate Brand & Marketing at Otsuka Pharmaceutical Companies (U.S.), located in Princeton, New Jersey. She has a strong background in marketing, particularly within the pharmaceutical and consumer goods sectors.

Professional Background

• Current Role: At Otsuka, Rosenfeld leads corporate branding and marketing strategies, focusing on data-driven and culturally relevant approaches to enhance brand visibility and engagement.
• Previous Experience:
  • Vice President, Digital Publishing at Macy's (2017-2020): Oversaw digital marketing strategies.
  • Director, Social Media Strategy at MRm (2014-2016): Developed social media initiatives.
  • Ecommerce Manager for Clinique North America at Estée Lauder (2011-2012).

Education

• Master's Degree in Marketing from Rutgers University.
• Bachelor of Science in Business Administration, with a focus on French, from Shippensburg University of Pennsylvania.

Skills

Randi is recognized for her expertise in:

• E-commerce
• Digital marketing
• Brand strategy
• Social media management

Her approach combines creativity with analytical insights, making her a versatile leader in the marketing field.12