Monmouth University

Sr Account Executive, Media Partnerships at Amazon

New York, New York, United States

Amazon

Sr Account Executive, Media Partnerships

Cuebiq is the leading mobile location based analytics, attribution and audience software company. This role is consultative selling to current and prospective agency and client partners. My goal is to evangelize Cuebiq's industry leading technology, data, insights, and commitment to privacy through the development and implementation of client-centric solutions:        • Develop territory strategy/roadmap to efficiently and effectively expand Cuebiq's client roster    • Build and sustain relationships with key decision influencers across client and agency teams    • Identify opportunities, create/present relevant solutions, negotiate deal terms and pricing to close deals    • Manage internal process for campaign execution/data activation to ensure client satisfaction and return business    • Work across the organization to become a SME in offline attribution and analytics, and a voice in company direction/roadmap    • Effectively manage a large number of accounts concurrently    • Represent Cuebiq at industry events and trade shows.

Cuebiq

Sales Director, East Coast

- Expert in helping brands leverage media across multiple platforms via programmatic ordirect partnerships. Major focus on a video agnostic approach across TV, CTV/OTT, mobile,desktop etc..- Primary focus is educating brands on the inner workings of the Tremor SSP, DSP as well ascompetitor platforms in the market.- Lead CPG director to execute ACR technology via Alphonso with my brand partners.- Player/Coach role responsible for a team of cross-screen video sellers in the CPG verticalwith revenue responsibilities of $28MM.- Individually responsible for negotiating larger partnerships; MARS, Hershey’s, Diageo.- IPG Sales lead working with agency business development team to brokerage $20MM+ dealacross UM, Initiative, Cadreon and Orion via the MAGNA Marketplace team. Deal inclusiveof Tremor DSP, PMPs and Alphonso TV.- Relationships include agency holding companies, trade desks and digital agencies who buyTV and video.Achievements:• Achieved 113% to goal in 2014• Achieved 189% to goal in 2015• Achieved 91% to goal in 2016 (Team Goal)• Achieved 129% to goal in 2017 (Team Goal)

Tremor Video

Director of Buyer Platforms, CPG

- Managed the East Sales Team of 6 Sales Directors/1 Sales Planner driving 76% of all revenue nationally. Territory included all agencies and clients from Maine to Florida inclusive of 23 states.• Independently managed the Livingsocial account and increased revenue from $25k to $6MM in just 2 years.• Agency/Client relationships included but were not limited to CPG Food, Beverage, Alcohol and Retail. Agency relationships at GroupM, Mediavest, OMD, PHD, Zenith, Digitas just to name a few. Brand relationships include: General Mills, Campbell’s, Kraft, MARS, Diageo, Pepsi, MillerCoors, Pepsi, Frito-Lay, Pernod Ricard, Nestle, Panera Bread, Pinnacle Foods, Starbuck’s, Welch’s, Brown-Forman, Hershey, Tyson Foods, AMEX, Chase, Citi, Mastercard, Discover, Macy’s, IKEA, Lord & Taylor, Victoria’s Secret PINK, JC Penny, Colgate, Energizer and Chinet. • Sites sold include: Evite, Barnes & Noble, Sparknotes, Celebrate Express, mywedding, <a href="http://Gifts.com">Gifts.com</a>, Provide Commerce and Backcountry.• I was personally chosen by the IAB to participate in the development of the IAB Digital Media Sales Certification examination.• Responsible for new hires, training, quotas, business plans, forecasting, client/agency meetings, performance plans, larger client partnerships. Recently played an integral role in the 2013 restructure of the sales compensation packages.

Liberty Advertising

Regional Vice President

- Managed $5MM+ agency and client business including all of GroupM plus a few other NYC, CT and PA agencies. Relationships include brands like: Kraft, Unilever, Diageo, Campbell’s, Welch’s, Church & Dwight, Pernod Ricard, Bacardi, Toys R Us, Colgate, Macy’s, Livingsocial, AT&T, Schick, Ikea, Canon, Hasbro, Warner Brother’s Theatrical, Sprint, Panera Bread, MTV, Kodak Gallery, Yahoo! and Food Network.• Closed first IAC up-front contract for $2.4MM with AT&T.• Sites sold include: Evite, Ticketmaster, Citysearch, <a href="http://Gifts.com">Gifts.com</a>, Pronto, Ask, Match, IWON, Excite and RealEstate.com.• Consulted regularly by upper management to report on marketplace conditions, sales techniques, and new product integration ideas, marketing materials and new sales and account management hires.Achievements• Achieved 171% to goal in 2010• Achieved 170% to goal in 2009 - “Million Dollar Club” Winner

IAC Advertising

Sales Director

- Responsible for $2.4 million book of business comprised of Fortune 500 companies. • Additionally was responsible for cold calling new business prospects.• Maintained enterprise business through renewals, new business transactions and ongoing media campaigns.• Engaged in client meetings with C-level online media decision makers and present Yahoo! Search Marketing and Yahoo! Network Advertising along with Yahoo! HotJobs Recruitment Media as well.• Worked directly with clients along with advertising agencies to strategize media solutions and campaigns for new and existing clients.• Collaborated with Media, Products and our Marketing teams to come up with innovative campaigns and advertising solutions to brand my clients as the “Employer of Choice” across the Yahoo! Network.Achievements• President’s Club Winner for 2007

Yahoo!

Strategic Account Executive

As a Strategic Sales Manager, I generated New Business Deals through data solution selling to high level executives including CTO's, and CFO's. I also managed a team of 7 Account Executives that sold data products to these accounts after I negotiated the contracts and sold the overall solution. I established business alliances through my integrated solution selling and my team was able to significantly increase market share and revenue at Verizon Wireless in the Northeast Region.Achievements:• Achieved 176.86% to goal in 2005• Achieved 193.85% to goal in 2004• Achieved 185.74% to goal in 2003• Achieved 210.83% to goal in 2002• Winners Circle and President’s Cabinet Candidate for 3 years

Randi Boublis